The latest statistics from the ONS found that the internet was used by 82% of adults on a daily or almost daily basis in 2016, It also found that 77% of adults bought goods online in 2016 and 89% of UK households have access to the internet, making it more important than ever that businesses are well-versed in how to effectively use it for their customers benefit.
Social media is one of the most popular uses of the internet and it is also an extremely powerful marketing tool. Your employees need to know how to effectively use social media for business and as they are likely to already use it for personal purposes, a training course in the business aspects is more like a top-up than a brand-new experience.
90% of businesses with an in‐house marketing department using social media for marketing and committing up to 20% of marketers’ time in that direction. So far as your social media audience is concerned, 43% of people aged 20‐29 spend more than 10 hours a week on social media sites.
If you’re not using social media for business, you’re not accessing this huge portion of your potential market.
Social Media for Business Training
Our social media for business online training course is designed to help business people understand how social media can be a powerful business marketing tool
It provides entry-level information to help your employees or you yourself select and effectively use the right social media channels for your business. It also gets you to a level of business social media understanding to allow you to put together your own social media strategy. You will also have the tools and knowledge to then implement this strategy or outsource it to experienced and trained professionals and specialists if this is the best method for your business.
The danger of operating a social media marketing strategy without some experience and understanding is that it can quickly become a waste of money and you may find yourself relying on external specialists without a good understanding of the work they’re doing. You need to know what you’re investing in and with a basic level of online training in social media for your business, you can confidently outsource if necessary and feel safe in the knowledge you know what is being done.
Studying social media for business via an online course is the most effective and cost efficient method of gaining this additional knowledge without a huge financial investment or hours of time spent on the same high level of training.
- Social media for business – £27